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Extensive Web content at featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media expanded case studies sample marketing plans and materials and exclusive interviews Martin Scorsese Presents the Blues - Experience Music Project - 2003 A Personal Journey with Martin Scorsese Through American Movies - Martin Scorsese - 1997 This account of American films is balanced between subjective enthusiasm and objective analysis.Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Powerful in-depth case studies showcasing successful approaches – A.I.Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds.Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange.Transmedia Marketing enlivens these concepts with:
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Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. Producida por Martin Scorsese, la historia del blues es un viaje musical del propio Scorsese y otros seis directores responsables de cada uno de los siete captulos de esta maravillosa serie que acompaa a la msica blues desde sus comienzos con el jazz, el soul, R&B y el rock and roll desde sus. Modern blues guitarist Corey Harris travels to Senatobia, MS, and talks with legendary fife player Othar Turner on his front porch.
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Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Part of The Blues documentary film series on PBS, Feel Like Going Home is directed by Martin Scorsese and written by Peter Guralnick.This installment looks at the roots of the music in the Mississippi Delta and in the traditions of Africa. Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing.
